‘Watching a final product being made and see it take on its own life beyond the design and into people’s homes has to be the most rewarding part of design for me.’
A dedication to the principles of honest design is the very cornerstone of Tom Fereday’s work. For him it’s about designing from the inside out and celebrating both the materials and processes behind every piece.
Tom is a champion of intelligent and thoughtful design that connects with people. He’s also proud of the resourcefulness of Australian designers and their clear commitment to harness limitations in manufacturing and location to create highly refined and elegant products.
Akin to the Dessein philosophy, he values the idea that every element is involved in making a product. It’s the best way to create enduring and meaningful designs. The benefit of direct relationships with small manufacturers and craftsmen offers a unique opportunity to work intimately and collaboratively and play his part in nurturing Australian craftsmanship.